What is Matcha?
Matcha is a traditional Japanese green tea produced by stone-milling a shade-grown green tea called tencha into a fine powder. The quality of matcha greatly depends on the tea bush cultivar, shading technique and picking standard used to produce tencha. Matcha has a rich cultural tradition as the tea prepared and revered during chanoyu–the mindful, artistic, Zen-inspired Japanese Tea Ceremony. Matcha is unique among teas in that when we drink matcha, we consume fresh green tea leaf itself, ground and whisked up into an energizing, refreshing bowl. Today, matcha is enjoyed in both a popular form (as a sort of uplifting "tea espresso") as well as artistic form (through the continued practice of chanoyu). "Ceremonial" grades (for drinking) are distinct from "Culinary" grades (for matcha lattes, confections, desserts, etc).
Matcha Houju is our highest grade of ceremonial matcha. This rare matcha is of a class traditionally reserved for the most exclusive of tea ceremonies. It has an unbelievable aroma, flavor, and energizing focusing effect unlike any other matcha. Matcha Houju may be prepared as usucha ("thin tea") or koicha ("thick tea"). Houju, literally "precious longevity" or "precious eternity" is the konomi, or "treasured matcha" of our producer and partner Hekisuien.
Matcha Houju contains a rush of umami flavor backed by a deep sweetness that lingers endlessly on the palate. Its rich, creamy foam creates a smooth, full mouthfeel. A bowl of Matcha Houju bestows tremendous energy that inspires and uplifts the drinker into a meditative state of alertness.
Sift 1 tsp (2g) per 2.5 oz of water
Whisk 15 seconds
Stone-milled Japanese green tea powder.